The building industry is currently undergoing a paradigm shift. The growing emphasis on environment and sustainable development in construction is resulting in a surge in demand for environmentally friendly and energy-efficient machinery. The adoption of sustainability in the construction industry places great focus on the implementation of electric and hybrid construction machinery. Mobile crane operations, crucial to the success of construction projects, are now under scrutiny for their environmental sustainability.

In this article, we’ll explore the challenges faced by a crane rental company in going green and discuss strategies for improving environmental sustainability in business, especially for those compelled to use diesel-powered cranes.

The increasing rollout of sustainable practices in the construction industry


Construction is a vital industry, providing essential structures and infrastructure and propelling economic development. It is also, however, an industry notorious for its negative environmental impact. Over recent years, social and legislative pressure for carbon footprint reduction has boosted the development of a great deal of technological innovations for this sector. These innovations, aimed at improving energy efficiency and environmental sustainability, are being adopted throughout the country at great pace, but also at a great expense.

The implementation of electric and hybrid construction plant and machinery in the UK


A significant stride in the pursuit of green values is the integration of electric and hybrid construction machinery. In the UK, where stringent environmental regulations are steering industries towards eco-friendly solutions, mobile crane operations are adapting to the change. Some electric and hybrid cranes are emerging as viable alternatives, offering reduced emissions, lower noise levels and enhanced energy efficiency. These innovations, although promising, still face some challenges.

The challenges faced by a crane rental company in implementing greener practices


Despite the evident benefits, crane rental companies encounter multifaceted challenges when attempting to transition to more environmentally sustainable practices:

  • Availability of environmentally friendly machinery: One primary hurdle is sourcing greener machines. While advancements in eco-friendly technologies continue, availability and affordability of energy-efficient cranes with reduced environmental impact remain limited. Companies often face difficulties finding suitable alternatives that align with operational needs and commitment to environmental sustainability.
  • Expense: The initial costs associated with adopting greener technologies also present a substantial challenge. Investing in environmentally friendly cranes typically involves a higher upfront expense, and companies offering crane and lifting services must carefully evaluate long-term financial implications against immediate economic benefits. Striking a balance between initial investment and potential operational savings is critical.
  • Powering electric cranes:
    A notable challenge is the limited infrastructure for electric charging. The successful implementation of greener practices relies heavily on available charging stations for electric-powered cranes. However, the current infrastructure may not yet support widespread adoption, creating logistical challenges for mobile crane operations. Addressing this infrastructure gap is essential for seamless integration.
  • Personnel Training:
     Transitioning to greener practices requires educating and training the workforce to operate and maintain eco-friendly equipment. This process involves technical training on features and functionalities, and a broader understanding of the benefits of sustainability in business, as well as familiarity with safety protocols. Investing in comprehensive training is crucial to ensure a smooth transition and maximise efficiency.


Balancing economic considerations with environmental responsibility poses a delicate challenge for many in the industry. While the concept of “going green in construction” may seem challenging for heavy machinery operations, there are impactful ways to contribute to environmental sustainability within mobile crane operations. Overcoming these challenges requires a strategic and collaborative approach involving industry stakeholders, regulatory bodies and technological innovators working together to create a more sustainable future for crane rental companies.

Implementing sustainable management practices in crane hire

Despite the industry not yet being ready to transition to fully-electric fleets, there are a number of sustainable practices that can be rolled out to ensure that green principles are upheld throughout day to day operations. These include:

1. Efficient Fleet Management

One of the primary considerations for any crane rental company is an efficient fleet management system. Regular maintenance and timely upgrades can significantly improve the fuel efficiency of traditional diesel-powered cranes. By keeping equipment in optimal condition, the company can minimise fuel consumption and reduce emissions, contributing to a greener operation. Even when using fossil fuels, an energy-efficient crane is a step in the right direction.

2. Strategic Project Planning


Smart project planning can minimise the environmental impact and costs of mobile crane operations.

 By optimising lift schedules and planning routes to avoid heavy traffic, companies can reduce fuel consumption and emissions. Additionally, strategic project planning can help minimise idle time, ensuring that cranes are operational only when necessary.

3. Operator Training

Well-trained operators are more likely to use cranes efficiently, optimising fuel consumption and minimising environmental impact. Training programs can also include best practices for reducing idle time and proper equipment shutdown procedures.

Looking to the future of crane hire


While electric cranes may not be an immediate reality for most crane rental companies given costs and logistical complexities, there are plenty of opportunities to embrace environmentally conscious practices. By focusing on professional fleet management, strategic project planning and well-trained operators, companies like Total Lifting Services can ensure jobs are done efficiently, resulting in lower emissions and reduced costs. For professional crane and lifting services throughout London and surrounding areas, contact Total Lifting Services today on 020 8226 4000. Alternatively, find out more about our contract lifting services here.